Web (Re) Design
Posted in web design on June 28th, 2011 by admin – Comments Off
There any number of reasons why you may want to redesign your personal or business website. Whether you want to improve its performance as the online presence of your business, increase your traffic or simply to enhance its functionality or aesthetic appeal, there are a lot of situations which may call for bringing in a web design firm or taking on the job yourself if you have some website building skills.

Whether or not you cite it as your primary objective for redesigning your site, increasing the amount of visitors to your site is the most important goal to accomplish. If your website is for your business, then this should be obvious enough; the more visitors (which is to say, prospective customers) you bring in, the more sales you will ultimately make. Your website is part of your brand and is integral to your company’s marketing strategy and as such, it is a potential source of direct or indirect revenue which should be treated as such.
If your business lends itself to it, your redesign project may include adding ecommerce capabilities to the site or upgrading your current system for online purchases. Being able to make sales directly from your website is something that any business whose products are shippable should have and the easier your shopping cart system is to use, the better off you’ll be. Naturally, if your business is one which only serves consumers in your immediate vicinity (like a restaurant or most contractors, for instance) then ecommerce probably isn’t in the plans, though that doesn’t mean that having some web design work done on your site isn’t a good idea.
Whether or not online shopping is part of your business’ web strategy, making your website more attractive and offering a better user experience to visitors can help to drive sales. Along with local search optimization techniques, a redesigned website can help your business to reach more potential customers in your area and encourage them to call or visit your business. It should be noted that local search should always be included in your chicago web design and search engine optimization strategy, since being visible to consumers in local search gives your business another chance to reach potential buyers.
Every aspect of your site’s design and functionality should be looked at in light of your website’s most important goal: attracting as large of an audience as possible and if it’s a business oriented site, driving sales.
While your site content may not technically fall under the umbrella of web design proper, but it is very important and especially for business oriented sites, content should be approached as if it was. If you’re upgrading or redesigning your website, take this opportunity to revamp your content.
You can edit your old content, rewriting it to be more concise and compelling to visitors and incorporating your site’s primary keywords where possible without overdoing it. You might also want to go ahead and have all new content created and put together a plan for adding more content on a continual basis. The more content your site has to offer visitors, the more chances you’ll have to attract visitors; and with every new piece of content you add to your site, your site will be reindexed by the search engines and give your site another opportunity to be found. While it’s by no means universally the case, a website with 50 pages of content will be more popular than a site which has only ten pages of content. Planning for this kind of growth is something which should be built into your web design or redesign strategy to ensure that your online presence and your business can keep growing.
One thing to keep in mind as you redesign your site is that you shouldn’t necessarily start over from square one. If there are things about your website which are popular with your existing customer base and are performing well for your business, keep them. Your website is like any other part of your marketing strategy; you need to keep what works and replace what doesn’t. The other point to be taken from thinking about your web design as part of your marketing strategy is that it’s an ongoing process. You’ll need to continually test out new ideas, watch the metrics and make changes accordingly. The web moves fast and if you don’t want to be left behind, you need to keep on top of your online presence, whether it’s a personal page or a part of your business.




Advertisement –>
We’ve sputtered on with the dead weight of IE6 since 2001, but we’re just now reaching a breaking point, and companies are starting to feel it. YouTube and Digg clearly believe that it’s not in their best interests to continue supporting the outdated browser and thus have put the word out about their plans to phase out support. More and more companies will take their lead as it becomes harder and harder to justify the cost of keeping a site running correctly in Microsoft’s old browser.